Charity Fan Zine
Beyond the Fog is an unofficial Elden Ring fan zine and passion project that features the works of over 40 artists and writers. I spearheaded this project on my own as its sole curator, organizer, designer, and marketer. Together with the other contributors we managed to raise over $800 for charity.
Cover art and design by @CoeyKuhn on X. Elden Ring © Kabushiki Kaisha BANDAI NAMCO Entertainment.
Phase one: initial launch branding.
I developed an icon, header, and various announcement pieces in an original style that still invoked the aesthetic of Elden Ring. This phase involved setting up social media pages, a website, and reaching out to other zine accounts for project promotion.
GIFs derived from the official Elden Ring trailer.
GIFs derived from the official Elden Ring trailer.
Phase two: contributor announcements.
I designed a handful of templates that were used to showcase and announce each individual contributor who was selected for the project, including several special guests from the Elden Ring artist community.
Phase three: zine layout and bundle marketing.
The type style was changed to coincide with the font choice of the cover artist, and bring a consistency to all final deliverables. Customers could donate in increments to receive the zine and extra merchandise including prints, stickers, and bookmarks.
The final product resulted in over 50 pages of art and writing, all available for digital download during a limited pre-order period.
