The Family Security Plan sells individual insurance products to credit union members. In 2026 our marketing team was presented with the unique challenge of re-branding all existing collateral to match the company's new website.
I worked closely with our art director to breathe new life into our old materials while using our new website as a brand guide. I was responsible for re-designing our digital presence across social media and email. The first project in this process was a launch campaign showcasing the new look and encouraging clicks to the website.
2026 Rebrand | Website Launch Campaign
Role: Design, layout, social copy
Creative Direction: Tara Raucci
Email Copy: Lauren Hoeffel
Illustrations provided by Isadora Agency
www.familysecurityplan.com
@thefamilysecurityplan
Role: Design, layout, social copy
Creative Direction: Tara Raucci
Email Copy: Lauren Hoeffel
Illustrations provided by Isadora Agency
www.familysecurityplan.com
@thefamilysecurityplan
SOCIAL MEDIA
Additional social media collateral for both paid and organic channels across Instagram, Facebook, LinkedIn, and X. Paid ads include multiple versions to A/B test for the highest click or call rates.
Social media and email collateral from previous years working within the old brand system. The speech bubble motif and orange and blue palette were dropped in favor of an aesthetic that felt modern yet approachable. This new look aimed to set The Family Security Plan apart from other insurance competitors.
VIDEO
2024 sparked a fresh initiative for more consistent video content across all company channels. In the interim before hiring a dedicated videographer, I was put in charge of the company's video editing needs. Responsibilities included cutting footage, sourcing b-roll, adding effects and graphics, and thumbnail design under Art Director supervision working off established monthly themes.